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Materi Topik 12 (Ch. 20)

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Topic 11
Pokok Bahasan: An Introduction to Integrated Marketing Communications (Ch. 19)
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Materi Topik 11 (Ch. 19)
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Designing and managing integrated marketing communication
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Integrated marketing communication
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Topic 12
Pokok Bahasan: Managing Mass Communications (Ch. 20)
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Materi Topik 12 (Ch. 20)
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Managing mass communication
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Definition of mass communication
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Topic 13
Pokok Bahasan: Managing Personal Communications (Ch. 22)
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Materi Topik 13 (Ch. 22)
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Managing personal communication
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Definition of personal communication
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Topic 14
Pokok Bahasan: Marketing Plan Procedure & Presentation
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Marketing Plan Procedure
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6 steps of marketing plan
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How to create marketing plan
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Format Marketing Plan
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Tugas Presentasi Proposal Marketing Plan (PPT)
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Merajut Komunikasi Pemasaran Terpadu: Pengantar IMC, Manajemen Komunikasi Massa dan Personal, serta Prosedur dan Presentasi Rencana Pemasaran
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Chapter 20-IIW

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