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What is Marketing Strategy?

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Course Content
Topic 1
Pokok Bahasan: Introduction to Marketing Management
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Defining Marketing Management (Chapter 1)
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Introduction of Marketing Management
00:00
Contoh Tugas Mingguan (Uniqlo)
00:00
Format Marketing Plan
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Understanding Marketing Management
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What is Marketing?
00:00
Topic 2
Pokok Bahasan: Developing Marketing Strategies and Plans (Ch. 2); Collecting Information and Forecasting Demand (Ch. 3)
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Materi Topik 2 (Ch. 2 & Ch. 3)
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What is Marketing Strategy?
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Collection information and Forecasting demand
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Topic 3
Pokok Bahasan: Creating Long-Term Loyalty Relationships (Ch. 5); Identifying Market Segments and Targets (Ch. 9)
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Materi Topik 3 (Ch. 5 & Ch. 9)
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Creating long term loyalty
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Identifying market segments and targets
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Strategi Pemasaran yang Menginspirasi: Pengantar Manajemen Pemasaran, Pengembangan Rencana dan Strategi, serta Pembentukan Hubungan Loyalitas Jangka Panjang
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