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Introduction of Marketing Management

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Course Content
Topic 1
Pokok Bahasan: Introduction to Marketing Management
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Defining Marketing Management (Chapter 1)
00:00
Introduction of Marketing Management
00:00
Contoh Tugas Mingguan (Uniqlo)
00:00
Format Marketing Plan
00:00
Understanding Marketing Management
00:00
What is Marketing?
00:00
Topic 2
Pokok Bahasan: Developing Marketing Strategies and Plans (Ch. 2); Collecting Information and Forecasting Demand (Ch. 3)
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Materi Topik 2 (Ch. 2 & Ch. 3)
00:00
What is Marketing Strategy?
00:00
Collection information and Forecasting demand
00:00
Topic 3
Pokok Bahasan: Creating Long-Term Loyalty Relationships (Ch. 5); Identifying Market Segments and Targets (Ch. 9)
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Materi Topik 3 (Ch. 5 & Ch. 9)
00:00
Creating long term loyalty
00:00
Identifying market segments and targets
00:00
Strategi Pemasaran yang Menginspirasi: Pengantar Manajemen Pemasaran, Pengembangan Rencana dan Strategi, serta Pembentukan Hubungan Loyalitas Jangka Panjang
About Lesson

Defining Marketing Management-IIW

Berikut ini panduan dalam pelaksanaan perkuliahan Manajemen Pemasaran pada semester ganjil 2023/2024.

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