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Creating brand equity

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Course Content
Topic 1
Pokok Bahasan: Analyzing Consumer Markets (Ch. 6)
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Materi Topik 4 (Ch. 6)
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Analyzing consumer market
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Consumer behaviour
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Topic 2
Pokok Bahasan: Analyzing Business markets (Ch. 7)
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Materi Topik 5 (Ch. 7)
00:00
Analyzing business market
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Analyzing business market and buyer behaviour
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Topic 3
Pokok Bahasan: Crafting the Brand Positioning (Ch. 10); Creating Brand Equity (Ch. 11)
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Materi Topik 6 (Ch. 10 & Ch. 11)
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Crafting the brand positioning
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Creating brand equity
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Topic 4
Pokok Bahasan: Addressing Competition and Driving Growth (Ch. 12)
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Materi Topik 7 (Ch. 12)
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Addressing Competition and Driving Growth (Part 1)
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Addressing Competition and Driving Growth (Part 2)
00:00
Membangun Merk yang Tangguh: Analisis Pasar Konsumen dan Bisnis, Posisi Merek, Persaingan, dan Pendorong Pertumbuhan
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