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Open CourseWare Telkom University > Courses > OCW > Open CourseWare (OCW) Fakultas Komunikasi dan Bisnis (FKB) > Kursus Pemasaran Digital dan Dampak Digitalisasi 4.0: Perubahan Bisnis, Perdagangan Berbasis Teknologi Informasi, dan Prinsip E-Commerce
OCW Open CourseWare (OCW) Fakultas Komunikasi dan Bisnis (FKB)
Kursus Pemasaran Digital dan Dampak Digitalisasi 4.0: Perubahan Bisnis, Perdagangan Berbasis Teknologi Informasi, dan Prinsip E-Commerce
Teacher

Telkom University

Last Update:

June 12, 2024

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About Course

Deskripsi mata kuliah: 

Mata kuliah pemasaran digital membahas tentang konsep, pola, saluran (media) bisnis beserta kendalanya didalam inudsti. Mata kuliah ini juga menjelaskan tahapan-tahapan dalam strategi  dan SEO dalam digital marketing, diantaranya platform sosial media, penggunaan marketplace dan cara mempraktekkannya di dunia online bisnis.

Penilaian berdasarkan:

 

  1. Assesment 1:  Kuis 20%
  2. Assement 2: Tugas 20%
  3. Assesment 3: UTS 30%
  4. Assesment 4: UAS 30%

 

Referensi 

 

  1. Schwab, Klaus., The Fourth Industrial Revolution, World Economic Forum, 2016.
  2. Schwab, Klaus & Davis, Nicholas., Shaping The Future of The Fourth Industrial Revolution, Currency, New York, 2018.
  3. Laudon, Kenneth C. & Traver, Carol Guercio., E Commerce, Pearson, 2014
  4. Ryan, Damian & Jones, Calvin., Understanding Digital Marketing, Kogan Page, 2009

 

 

Materi PPT: https://drive.google.com/drive/u/0/folders/1-oi5bUemTfPl44eZbxOC_z_PFR6_lUCB

Course Content

PENGENALAN PEMASARAN DIGITAL
KRITERIA PENILAIAN: - Able to explain the relationship between the concept of the industrial revolution 4.0 with various social aspects of society - Accuracy in describing concepts related to the industrial revolution 4.0 and the impact of its presence on the sociodemographic society MATERI - Definition of the industrial revolution - Understanding the era or period of the technological revolution - Understanding of the industrial revolution 4.0

  • Diskusi 1: Apa itu Industri 4.0 dan bagaimana Indonesia menyongsongnya
    00:00
  • PPT Minggu 1: Industri Revolution
    00:00
  • Video : PENGENALAN PEMASARAN DIGITALURL
    00:00

PERUBAHAN DAN DAMPAK DIGITALISASI 4.0
Kriteria Penilaian: - Able to explain the relationship between the concept of the industrial revolution 4.0 with various social aspects of society - Accuracy in describing concepts related to the industrial revolution 4.0 and the impact of its presence on the sociodemographic society MATERI: - The presence of ICT technology - Explanation of IoT - AI, VR, and Robotic current technological developments - Data Ethics - Humans and the Community in change - Identity, Morality, and Ethics

CHANGE AND IMPACT OF DIGITALIZATION 4.0 IN THE BUSINESS ENVIRONMENT
Kriteria Penilaian 1. Able to explain the link between the consequences of the industrial revolution 4.0 and the business environment 2. Accuracy in re-explaining the relationship and impact of the industrial revolution 4.0 with the business environment Materi - General impact on the business world - Consumer expectations in the 4.0 and the future era (Online Consumer Behavior) - Market Segmentation - Personal and Behavioral Marketing - Data enhanced product - Collaborative Innovation - New operating models

PERDAGANGAN DAN USAHA BERDASARKAN TEKNOLOGI INFORMASI DAN KOMUNIKASI
Able to explain the link between the consequences of the industrial revolution 4.0 and the business environment Accuracy in re-explaining the relationship and impact of the industrial revolution 4.0 with the business environment Mini Quiz/Class Assignment § The Sharing Economy § Smart Cities § AI and White-Collar Jobs § Digital Presence § Big Data for Decision

PRINSIP KERJA, PERILAKU KONSUMEN, & LANDASAN KONSEP MARKETING DALAM E-COMMERCE
Able to understand the working principles in E commerce as well as the concept of information-based technology and the underlying technology Accuracy in understanding the principles of E commerce as well as the concept of information-based technology and the underlying technology Mini Quiz/Class Assignment § E Commerce business model § E Commerce Mechanisms, Components and Participants § Types of E Marketplaces § Intermediaries in E Commerce

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  • Intermediate
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  • June 12, 2024 Last Updated
  • Instructor
    Telkom University
  • Language
    English