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Open CourseWare Telkom University > Courses > OCW > Open CourseWare (OCW) Fakultas Komunikasi dan Bisnis (FKB) > Kursus Pemasaran Digital: Pasar Berbasis Teknologi, Sistem Pembayaran dan Keamanan Transaksi Digital, Konsep dan Strategi Pemasaran Digital, serta Mobile Commerce
OCW Open CourseWare (OCW) Fakultas Komunikasi dan Bisnis (FKB)
Kursus Pemasaran Digital: Pasar Berbasis Teknologi, Sistem Pembayaran dan Keamanan Transaksi Digital, Konsep dan Strategi Pemasaran Digital, serta Mobile Commerce
Teacher

Telkom University

Last Update:

June 11, 2024

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About Course

Deskripsi mata kuliah: 

Mata kuliah pemasaran digital membahas tentang konsep, pola, saluran (media) bisnis beserta kendalanya didalam inudsti. Mata kuliah ini juga menjelaskan tahapan-tahapan dalam strategi  dan SEO dalam digital marketing, diantaranya platform sosial media, penggunaan marketplace dan cara mempraktekkannya di dunia online bisnis.

Penilaian berdasarkan:

  1. Assesment 1:  Kuis 20%
  2. Assement 2: Tugas 20%
  3. Assesment 3: UTS 30%
  4. Assesment 4: UAS 30%

 

Referensi

 

  1. Schwab, Klaus., The Fourth Industrial Revolution, World Economic Forum, 2016.
  2. Schwab, Klaus & Davis, Nicholas., Shaping The Future of The Fourth Industrial Revolution, Currency, New York, 2018.
  3. Laudon, Kenneth C. & Traver, Carol Guercio., E Commerce, Pearson, 2014
  4. Ryan, Damian & Jones, Calvin., Understanding Digital Marketing, Kogan Page, 2009

 

 

Materi PPT: https://drive.google.com/drive/u/0/folders/1-oi5bUemTfPl44eZbxOC_z_PFR6_lUCB

Course Content

Technology based Markets
Able to understand the concept and variety of markets in E commerce The accuracy of explaining and comparing related concepts and various markets in E Commerce Mini Quiz/Class Assignment § B2B Business Model Categories § C2C Business Model Categories § E Tailings / Online Retail Business Model § Marketplaces, Sell & Buy Side markets § Internet marketing § Variety of B2B & B2C E Commerce

  • Materi Kuliah
    00:00

Sistem Pembayaran DAN ISU KEAMANAN DALAM TRANSAKSI DI ERA DIGITAL
Able to understand the principles and variety of online payment systems and related issues Accuracy in explaining and comparing related principles and various online payment systems and related issues - § Online payment system concept § Payement Card Online § Micro payment § Mobile payment § International Electronic Payment § E Commerce Security Environment § Technical and non-technical aspects of security § A variety of information security and E commerce guarantee strategies

DIGITAL MARKETING CONCEPTS AND STRATEGIES
Digital Marketing Concepts and Strategies 1 Understand the process and impact of communication studies on individuals, organizations, or society (K2) 2. Understand the concepts of trade and marketing based on information and communication technology (digital) in general

MOBILE COMERCE
Able to understand concepts related to trade in information and communication technology (digital) Accuracy in understanding concepts related to trade and marketing based on information and communication technology (digital) - § Changes in the concept of advertising and marketing in the digital age § Digital Marketing Strategy § Digital Consumer § Components in Digital Marketing

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  • Intermediate
  • 0 Total Enrolled
  • June 11, 2024 Last Updated
  • Instructor
    Telkom University
  • Language
    English