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Open CourseWare Telkom University > Courses > MOOC > MOOC Fakultas Komunikasi dan Bisnis (FKB) > Kursus Pemasaran Digital: Konsep Situs Web dan Mesin Pencari, Pemasaran Langsung, Pemasaran Afiliasi, Kemitraan Strategis, Media Sosial dan Engagement, Manajemen Citra dan Reputasi Online, serta Isu Terkini dan Tren Mendatang dalam Perdagangan dan Pemasa
MOOC MOOC Fakultas Komunikasi dan Bisnis (FKB)
Kursus Pemasaran Digital: Konsep Situs Web dan Mesin Pencari, Pemasaran Langsung, Pemasaran Afiliasi, Kemitraan Strategis, Media Sosial dan Engagement, Manajemen Citra dan Reputasi Online, serta Isu Terkini dan Tren Mendatang dalam Perdagangan dan Pemasa
Teacher

Telkom University

Last Update:

Juni 14, 2024

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About Course

sumber : onlinelearning.telkomuniversity.ac.id

Deskripsi mata kuliah: 

Mata kuliah pemasaran digital membahas tentang konsep, pola, saluran (media) bisnis beserta kendalanya didalam inudsti. Mata kuliah ini juga menjelaskan tahapan-tahapan dalam strategi  dan SEO dalam digital marketing, diantaranya platform sosial media, penggunaan marketplace dan cara mempraktekkannya di dunia online bisnis.

Penilaian berdasarkan:

 

  1. Assesment 1:  Kuis 20%
  2. Assement 2: Tugas 20%
  3. Assesment 3: UTS 30%
  4. Assesment 4: UAS 30%

 

Referensi 

 

  1. Schwab, Klaus., The Fourth Industrial Revolution, World Economic Forum, 2016.
  2. Schwab, Klaus & Davis, Nicholas., Shaping The Future of The Fourth Industrial Revolution, Currency, New York, 2018.
  3. Laudon, Kenneth C. & Traver, Carol Guercio., E Commerce, Pearson, 2014
  4. Ryan, Damian & Jones, Calvin., Understanding Digital Marketing, Kogan Page, 2009

 

 

Materi PPT: https://drive.google.com/drive/u/0/folders/1-oi5bUemTfPl44eZbxOC_z_PFR6_lUCB

Course Content

11. WEBSITE AND SEARCH ENGINE CONCEPTS IN DIGITAL MARKETING
Able to apply and use various digital marketing strategies through the webThe accuracy of implementing and using various digital marketing strategies through the webMini Quiz/Class Assignment§ Build an effective website§ Stages in building a website§ Domain and Hosting§ Web Design§ Writing Creative Conten

12. Direct Marketing, Affiliate Marketing, dan Strategic Partnership
Able to understand the concepts and principles of mobile commerceAccuracy in understanding the concepts and principles of mobile commerce-§ Mobile Computing§ Mobile Marketing and Advertising§ Variety of solutions based on mobile computing technology§ Location based Mobile E Commerce

13. SOCIAL MEDIA AND ENGAGEMENT IN DIGITAL MARKETING
Able to implement and use various digital marketing strategies through social media marketingThe accuracy of implementing and using various digital marketing strategies through social media marketingMini Quiz/Class Assignment§ Various forms of social media§ The principle of engagement§ A combination of social media and website

14. ONLINE IMAGE AND REPUTATION MANAGEMENT
Able to apply and use image and reputation development in digital marketing strategiesThe accuracy of implementing and using image and reputation development in digital marketing strategiesMini Quiz/Class Assignment§ Build a positive image in the online space§ Promotion of business through online channels

15. CURRENT ISSUES AND UPCOMING TRENDS IN TRADE AND MARKETING BASED ON INFORMATION
Able to identify, classify, compare, and analyze various digital marketing issues and trendsAccuracy in identifying, classifying, comparing and analyzing various digital marketing issues and trends-§ Megatrends§ Inequality and Middle Class§ Public and Private information§ E-Wom : savvy consumer§ Marketing on the move§ Holistic marketing§ In game advertising§ Tracking and measuring human behaviour

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  • Intermediate
  • 0 Total Enrolled
  • Agustus 23, 2024 Last Updated
  • Instructor
    Telkom University
  • Language
    English